Marketing and Finance Integration - 954 Words

MARKETING AND FINANCE INTEGRATION Marketing and finance departments in a company are generally at odds with each other due to their opposing orientations. But their qualities, when integrated, can be productive and greatly enhance value of the corporation. Financial input in marketing can create shareholder value and demonstrate how to achieve the required integration of the finance function with marketing for the successful modern business. The functions of these departments are as follows. ïÆ'Ëœ ïÆ'Ëœ Marketing function-To generate sales (revenue, income) to be used by finance department to meet costs, capital expenditure, service capital, strengthen firm’s financial position Finance Function-To ensure that a firm remains financially strong,†¦show more content†¦FOCUS ON SMALLER SUB-PROJECTS Just like any large project, marketing and finance work better when focusing on smaller subprojects. If you create smaller portfolios focused on a specific product or customer segment, it will be easier to measure the portfolio’s results. INCLUDE NON-MONETARY DIMENSIONS Finance managers must develop models that explicitly connect marketing-related intangibles—the nonmonetary dimensions that customers will pay for—to proï ¬ table changes in customer behavior. By asking Marketing to put the expected impact of its investments in intangibles into concrete terms (for example, by estimating the anticipated number of new customers that would be acquired during a certain time frame), Finance can analyze and discuss marketing expenditures in relation to speciï ¬ c performance criteria while acknowledging that quantifying customer behavior is an inexact science. VALUE INTERESTS Despite their focus on customer value, marketing managers must develop an appreciation for Finance’s interest: shareholder value. Marketers rarely incorporate the perspective and language of Finance when communicating the value their activities deliver to the organization. They often fail to recognize that the measures of value they ï ¬ nd important—things like customer awareness, preference, brand equity, and loyalty—don’t translate easily for the ï ¬ nance department.Show MoreRelatedCompany s Integration Of Marketing Communications1093 Words   |  5 PagesRunning Head: Company’s Integration of Marketing Communications 1 Unit 5 Assignment: Company’s Integration of Marketing Communications Patrice Bradley Capella University Company’s Integration of Marketing Communications 2 Introduction: â€Å"Integration marketing is a process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time† (www.ama.org)Read MoreMis System Form Functional Perspective763 Words   |  4 Pagesin figure 1.0- [pic] Figure 1.0: The four major types of information systems ââ€" ª Sales Marketing Systems Marketing is concerned with the planning, promotion dales of existing products in existing market. 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We depended on the consumer reports, which we purchased during Year 3 Quarter 1, to provide us with an indication of the productsRead MoreStrategic Planning, Budgeting And Forecasting847 Words   |  4 Pages SENIOR-LEVEL FINANCE MANAGEMENT A change-agent acknowledged for sound recommendations and counsel, and capacity to steer consensus among core business disciplines. Rapid progression throughout leadership career spanning across sales, marketing, strategy and finance functions within large and small corporations. 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An Effective Substance Abuse Counselor - 1268 Words

To become an effective substance abuse counselor, there are six key points which include: knowing the principles of MI, being able to help strengthen a client’s coping skills, being able to utilize OARS, understanding Thomas Gordon’s Twelve Roadblocks, being knowledgeable about drugs, and having knowledge of assessing and Individualizing Evidence Based Treatment Plans. An effective substance abuse counselor needs to utilize the OARS. The OARS acronym includes: open-ended questions, affirmations, reflective listening, and summarizing. Open-ended questions allow for the counselor to gather information from the client during individual counseling sessions. Affirmations allows for a substance abuse counselor to mention statements focusing on understanding and appreciating the clients strengths. Reflective listening involves a substance abuse counselor understanding and empathizing with the client’s ideas, and for reassurance of accuracy repeating the idea back to t he client. 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Belonging Travel and Word Boulevard Free Essays

The song ‘boulevard of Broken Dreams’ is performed by Green Day. The song expresses a person’s struggle in finding where they belong in the journey of life. The titles of the song is ironic to what we would normally associate with the word ‘boulevard’ with something pleasant, glamorous and full of life it’s a direct contrast to what we many initially expect. We will write a custom essay sample on Belonging: Travel and Word Boulevard or any similar topic only for you Order Now There is no presence of life, apart from the solitary individual who walks the ‘lonely road’. The boulevard is paved with ‘broken dreams’ of darkness, of being isolated and cut off from the rest of the society ‘the city sleeps’ and not belonging to the outside world. The notion of belonging to a place is explored in the poem 10 Mary Street by Peter Skrzynecki and in Boulevard of Broken Dreams by Green day, 10 Mary Street the metaphor that marked by stability, routine and familiarity; and adapting to Australia, ‘we became citizen of soil, that was feeding us’ and in the process adjusting to their adaptive home. The song opens with the declaration ‘I walk alone’ this means that on this lonely journey that it has been the ‘only’ road that he has ‘ever known’. Essentially the traveler is aware of his reality of being ‘alone’ and not knowing ‘where the road goes’ and that he recognizes that the boulevard has become his ‘home’. the co-relation between these two text is that over a long period of time they get used to the customs, in the song they get used to ‘I walk a lonely road, the only on that I have ever known’ the traveler adapted to the road and how the road has formed his ‘home’ also this song is about someone who wants to find a place where they belong and someone they trust, a safe place. The notion of not belonging to a place is explored in the poem Migrant Hostel by Peter Skrzynecki and in Boulevard of Broken Dreams by Green day. line 22-23 in Migrant Hostel ‘A barrier at the main gate Sealed off the highway’ illustrates the migrants feelings of being separated and alienated, as it cuts them off from the outside the world. The road represents the road to the future were they will start a new life and their new home. The barrier represents their incarceration which is ironic considering they come here or freedom. The simile in line 25 ‘As it rose and fell like a finger pointed in reprimand or shame’ illustrates that the migrants were not wanted, stresses the lack of tolerance that they encounter the criticism that faces them and their own negative shame about leaving everything behind in order to start a new life. The reprimand and shame that faces them are obstacles to their integration. As the song indicates the traveler had dreams but the y have not come to fulfillment. But instead being ‘broken’ and the boulevard which he aimlessly travels which no one knows his existence or where he belongs. In the song Boulevard of Broken Dreams not belonging to a place is expressed in the repetition of ‘I’ throughout the song emphasizes that the traveler is alone ‘I walk a lonely road’, ‘I walk this empty street’ also ‘Where the city sleeps’ demonstrates that the traveler is isolate during his journey to find his home where he belongs, being excluded from the society. The repetition of the ‘Ah-Ah’ resonance throughout the song represents the traveler’s confusion of walking alone with the breakdown of the electric guitar in the song emphasizes that the traveler is frustrated of being segregated from the rest of the world. The frustration is emphasized as the tone consistently changes. The song highlights a sense of despair that an individual may suffer when isolated from others and when dreams fail ‘I walk alone’ confirms the traveler’s solitude and human need to walk together and to belong The contrast of not belong to a place between Migrant Hostel and Boulevard of Broken Dreams is that they both talk about having a dream of belonging to a place, the poem illustrates that they came here to start a new life with a new home and to be free but they are incarcerated by a gate that separates them from freedom and isolation and the song demonstrates the traveler is being ignored as the ‘city sleeps’ How to cite Belonging: Travel and Word Boulevard, Papers